Apple Store - Hingham, Massachusetts 02043 - Derby Street Shoppes

This store is completely unprofessional and unorganized. I went to purchase 2 iPhone 12’s and after waiting for 30 minutes already was told I could wait and see if someone could eventually help me but it’s doubtful. I got there around 6:45 and they close at 8pm. I understand they have protocols in place to ensure everyone’s safety during COVID and I appreciate that, as I’m sure others do, however several other stores maintain these same measure while also allowing customers to purchase their merchandise, all efficiently and without problems. When you first arrive to the Apple store there is a the first line which leads to a gentleman who will determine which next line you belong in. Upon telling him I was there to purchase two unlocked (no carrier so it’s a quick transaction) iPhone 12’s he directed me to another outside line and said he will find someone to help. After 30 mins of waiting and after watching him sell merchandise to a couple behind me he came out at told me there is no one that can help me today (45 mins remaining until they close) and that I should come back tomorrow, or I could continue to wait and see if someone has time. I asked him why he couldn’t do it and he just said because he can’t, I then asked if he had just helped people behind me with their transaction and all he said was yes I did. That’s when I left. Now I would understand his hesitation if I were rude or off putting from the beginning but I didn’t say a word I simply got in line and waited my turn. I wouldn’t even be upset if he had just mentioned in the beginning (before the 30 mins of waiting) that because of their COVID protocols he advises I make an appointment or purchase online but that I am welcome to wait and take my chance in the event someone can help me. At least then it would have been my own decision to waste 39 mins. It’s baffling that this store turns away a $2000 purchase that would have only taken a minute or two for no logical reason, again this man was capable of running the transaction as he stated and was not busy as I watched him just stand there but wouldn’t. The worst part is, it’s Apple, a bad review means nothing to them because their product is everywhere and it’s not like the threat of buying the iPhones elsewhere will affect change or impact the store in anyway as no matter where I buy the phones Apple will still profit, they will continue to abuse their customers for they have no incentive not to, they are simply bullies. This was going to be a Veterans Day gift to myself (the other for my wife) and they ruined it along with my love for Apple.